Abuse of Drugs Prescription in a Primary Care and Its Prevention Research Paper

Abuse of Drugs Prescription in a Primary Care and Its Prevention - Research Paper Example As a result, medical practitioners and their respective patients have been in a constant limbo as to the trend that may bridge their status quo to future developments. This then has often resulted in the usage of narcotics primarily intended for malignant pain to chronic pain associated to either non-malignant cancer or even to some extent, primary care (Schneider, 1998).   Ã‚   According to the Substance Abuse and Mental Health Services Administration (SAMHSA), the improper prescription and usage of drugs has remarkably increased from 2008 to 2009 (Cullen et al., 2009). From an over-all rate of 8.0% in 2008 for individuals aged 12 and above, the National Survey on Drug Use and Health (NSDUH) noted a 0.7% increase in 2009. The Survey maintained that the significant increase is attributable to the prevalent usage of marijuana in teens and partly to the loose prescription of these narcotics of health practitioners to their patients.    Abuse of Prescription of Narcotics in Primary Care    Serious Threat of Opioid Abuse In the medical field, pain has been categorized in two. That is, the pain associated with malignant cancer on the one hand, and the pain allied with non-malignant cancer and other chronic pain. ... Following the medical prescription of opioid analgesics, misuse and abuse of the said narcotic have been the concomitant consequences. That is, according to the National Survey on Drug Use and Health (2009 Report) and the Drug Abuse Warning Network (2010), the United States is now faced with an alarming threat of opioid abuse. Chronic Non-Cancer Pain in Primary Care and Use of Opioids It is estimated that about 50 million Americans experience non-cancer chronic pain and a significant 41% of that population or approximately 20 million patients state that their prescriptions do little to alleviate the pain (Becker et al. 2011). Chronic pain associated with conditions other than cancer is usually treated in primary care clinics (Cullen et al., 2009). Extent of Opioid Misuse in Primary Care and Causes    Von Korff, Kolodny, Deyo and Chou (2011) stated that empirical evidence that would ascertain the degree of drug abuse and misuse among primary care patients are not available, but the surveys conducted to that effect have significantly shown the frequency of prescription ranges from a low of 4% to a notable 26%. However, this increase in opioid misuse and abuse is not singularly attributed to its widespread recognition (Wilsey et al., 2009). Primary Care Givers’ Need for Adequate Knowledge on Preventing Opioid Misuse The widespread abuse of opioid pain suppressants is not to be singularly attributed to the medical acceptance given to the said drug. Salloum (2010) stresses the importance of the said drug and maintains that the public should not let certain consequences of its prescription to obscure its advantages. However, certain parameters must be enacted so as to delimit and control its use and somehow combat the abuse and misuse

IMC and Customer Satisfaction Research Paper Example | Topics and Well Written Essays - 1000 words

IMC and Customer Satisfaction - Research Paper Example Advertisement strategy of Holden Trucking and its alignment with marketing goals Holden Trucking is an American organization, which deals in several business dimensions. These business dimensions generally comprise transformation of building materials, motor vehicles, construction carrier and farm supplies among others. Being a medium-sized American company, it is observed as operating its aforementioned businesses under the United States Department of Transportation (USDOT). When considering its IMC strategies, the organization can be observed as utilizing various advertising tools in order to advertise its products and/or services offered to the customers worldwide. In relation to the advertising strategy of Holden Trucking, these aspects fundamentally comprise official website promotion, seasonal printing advertisements and billboards. Execution of the aforesaid advertising strategies in the form of various advertisement tools further tends to be aligned with its marketing goals i n terms of promoting its products and/or services to around 48 states of the US and Africa (FindThe Best.com, Inc., 2013). Effectiveness of the advertising strategy of Holden Trucking The effectiveness of the advertising strategy, as implemented by Holden Trucking, can be determined in terms of identifying the sales of one of its products i.e. barley in its network joining 48 states in the US along with Africa and the subsequent satisfaction level observed among the consumers residing in those particular regions. It is worth mentioning that proper management and effective exploitation of advertising strategies can facilitate an organization towards marketing its various products and/or services, subsequently attracting the customers towards buying a product. In relation to Holden Trucking, the marketing tools that are utilized by the organization such as billboards, websites and seasonal printing advertisements would eventually impose a favorable impact upon the perceptions of the c ustomers residing throughout its business network. The IMC strategies performed by Holden Trucking will become much effective at the time when the people in all the 48 states and Africa generating greater awareness about the brand and its products and/or services offered. Moreover, selling of the product will also contribute in making the advertising strategy of Holden Trucking much effective. Different promotional strategies that may be used in addition to advertising Apart from the above mentioned IMC strategies aimed to promote the products and/or services offered by Holden Trucking throughout its network comprising all the 48 states and Africa, there are also certain other various promotional strategies that might be used by the organization in order to attract more customers and gain long-run efficiency in its targeted marketing area. In this similar concern, Holden Trucking might use diverse promotional strategies of personal selling, product giveaways and social media among o thers. Theoretically, the promotional strategy of personal selling denotes advancing the interrelation with the customers. In the similar context, product giveaways signify facilitating the potential customers with a product sample, resulting in promoting a new product. The other promotional strategies of social media represents promoting products and/or services in a relaxed business setting through the incorporation of various social media websites such as Google