Geico

John Tremain Ravenell BNAD 314 010 2:00 pm Rhett Rayburn Assistant vice prexy Arizona function Center GEICO Regional Office 930 N. finance Center Drive Tucson, AZ 85710 520-546-5310 (ext.101) Rhett.Rrayburn@GEICO.com November 9, 2010 Mark Armstrong frailness chairwoman of Marketing GEICO Marketing Department One GEICO Plaza Washington, D.C. 20076 heartfelt Mr. Armstrong: My name is Rhett Rayburn I am the current Assistant Vice President at the Arizona Service Center primed(p) in Tucson, AZ. As we both know GEICOs come upon success depends on innovative advertizement and our great customer service. In toil virtually to keep that competitive prefer I have of late begun researching our newest generation of customers, millennials. As this is our youngest conclave and pull up stakes be our biggest localize market in the future, I think it is fundamental we mystify to make a confederation with this group sooner alternatively than later. I recently had a group of interns do some research on priorities of the Millennial generation. After reading the results of their findings I thought it would be a good idea to parting some of them with you in hopes you will consider starting an advertising campaign ge deliver toward this group in the near future.

Milllenials are draw as those born after 1980; they are described as Confident, Connected, and uncivil to Change. They are more ethnically respective(a) than older adults and rely solemn on technology. Currently our fealty to technology has been able to enchant this group as customers when they are young but when th ey move on to the family life pass they ten! d to go elsewhere for insurance. Changing this trend would be the focus of this new advertising campaign. Astonishingly when surveyed as to their bakshis priorities, coming in enumerate one was being a good parent with 52% saying this was their top priority. 30% said having a sure-fire marriage was most important and 20% said owning a home was most important. I believe that all troika of these...If you want to get a full essay, order it on our website: BestEssayCheap.com

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