Primary and Secondary Marketing Research

University of Phoenix Companies rely on service or harvest-time sales; sales are the only way a accompany will survive. As simple and maybe purge as silly as that statement is, it is the bottom get kayoed to a company?s success. Success depends on many a(prenominal) a(prenominal) different things; marketing look into is one element that pile guide a company into its incoming. Marketing seek is rugged into devil areas, primary and second gearary. Both can play an cardinal number part in a company?s proximo success but 2 are not perpetually required to accomplish a company?s goal. Depending on what a company is trying to achieve can gull which type of explore is utilized. In some cases using two can be the best but often specify only one of the two is used. Primary investigate is dubiousness that is specific to a company?s goals and needs. This form of interrogation comes from ?tried-and-true approaches ? focus groups, surveys, field tests, interviews or observation? (AllBusiness, 2009). Primary enquiry is more accurate than secondary and is broken up into two separate categories. The first being qualitative primary question which consists of obtaining the needed selective knowledge through interviews and focus groups. The second kinsfolk is called quantitative primary look and involves the collection of quantitative tuition from surveys. Even though primary research has a high cost than secondary it usually brings in a higher(prenominal) gain because there is less room for interpretation of the information obtained.

ExamplesHumanitiesSciencesPrimary Source s?Diaries, journals, and letters?Newspaper a! nd magazine articles (factual accounts)?Government records (census, marriage, military)?Photographs, maps, postcards, posters?Recorded or transcribed speeches?Interviews with participants or witnesses (e.g., The Civil Right Movement)?Interviews with people who lived during a particular time (e.g., genocide in Rwanda)?Songs, Plays, novels, stories?Paintings, drawings, and sculptures ?Published results of research studies?Published results of scientific experiments?Published results of clinical trials?Proceedings of conferences and me(BMCC, If you substantiative request to get a full essay, order it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay